Content -- Employers want to know you feel you can fit in at the company quickly. That means not only deliverables in the job description, but also your fit with the company culture. You will likely have to do some homework to answer this one. You need to understand the reasons why others enjoy working there. Is it a great place to advance your skills, have great challenges to add to your resume, or will it allow you to grow as a professional?
What Interview Questions Should I Ask?
“I’m not particularly strong in social media marketing. For the first few years of my career, I focused entirely on email marketing. That’s still what I specialize in, which is why I applied for your Email Marketing Manager job. But I’ve realized it’s also helpful to understand the principles of social media marketing because some of the strategies that work there also work well in email. So I’ve started spending a couple hours a week of my own time studying and learning this new area, and it’s helped me a lot.”
“I’ve heard great things about the work environment here from a few colleagues. And when I saw this job posting, it seemed to match my skills very closely. For example, I saw on the job description that you need somebody who’s an expert in Java programming. This is what I focused on in both of my previous positions, and was even the focus of my academic work before graduating university. I consider myself an expert in Java and it’s a skill I hope to continue specializing in.”
What your interviewer is really trying to do with this question—beyond identifying any major red flags—is to gauge your self-awareness and honesty. So, “I can't meet a deadline to save my life” is not an option—but neither is “Nothing! I'm perfect!” Strike a balance by thinking of something that you struggle with but that you’re working to improve. For example, maybe you’ve never been strong at public speaking, but you've recently volunteered to run meetings to help you be more comfortable when addressing a crowd.
Example: “In my last role, I managed all social media content. I noticed other brands were experimenting with videos and seeing great engagement from their customers, so I asked my boss if we could do a low-budget test. She agreed, so I produced a video cheaply in-house that drove double the engagement we normally saw on our social channels. It also drove conversions, with 30% of viewers visiting to our website within a week of seeing the video.”
Job Interview Weakness Question
Example: “It was the first day of my boss’s two-week vacation and our agency’s highest-paying client threatened to leave because he didn’t feel he was getting the personalized service he was promised. I spent my lunch hour on the phone with him, talking through his concerns. We even brainstormed ideas for his next campaign. He was so grateful for the personal attention that he signed another six-month contract before my boss even returned from her trip.”
Example: “Earlier in my career I noticed that because I was so enthusiastic about my work, I had a tendency to say ‘yes’ when I should have been saying ‘no.’ At one point I ended up so overwhelmed by my workload, taking on so many projects, that I was working evenings and weekends. It was stressful, and that stress affected my production quality. I realized this was counterproductive, so I started using workload management tools to set better expectations for myself and my teammates.”