“In my last job, we were facing a tough deadline and my boss was out for the day. Our client was expecting a project to be delivered by 5PM, but we were far behind schedule. I took the lead on the project, delegated tasks to the four other team members in a way that I thought would utilize everyone’s strengths best. And then I re-organized my own personal tasks so I could dedicate my entire day to contributing to this project as well. The project was a success and we delivered the work on-time. I went on to lead more projects after that, and used what I learned to be a better project manager.”
Remember that employers hire workers to solve a problem, whether it’s boosting sales or streamlining processes or building a brand. Your goal when making your pitch is to show that you’re the best person to solve that problem. Interviewers ask questions about why you should be hired to measure how you qualify for the job and fit in with the company.
Companies ask this for a number of reasons, from wanting to see what the competition is for you to sniffing out whether you're serious about the industry. “Often the best approach is to mention that you are exploring a number of other similar options in the company's industry,” says job search expert Alison Doyle. “It can be helpful to mention that a common characteristic of all the jobs you are applying to is the opportunity to apply some critical abilities and skills that you possess. For example, you might say 'I am applying for several positions with IT consulting firms where I can analyze client needs and translate them to development teams in order to find solutions to technology problems.'”
Example: “In my last role, I managed all social media content. I noticed other brands were experimenting with videos and seeing great engagement from their customers, so I asked my boss if we could do a low-budget test. She agreed, so I produced a video cheaply in-house that drove double the engagement we normally saw on our social channels. It also drove conversions, with 30% of viewers visiting to our website within a week of seeing the video.”
You won't be asked a hundred questions at a job interview, but it's completely understandable if you feel overwhelmed looking at this list. Just know this: Nobody expects you to have all the answers—that's what the experts at Monster are for. Still have questions about the hiring process? Join Monster today. As a member, you'll get career advice and useful tips sent directly to your inbox. From resume-writing checklists to lists of companies hiring to how to get promoted, Monster will help you plot an awesome career path, one step at a time.
Example: “I would like to continue developing my marketing expertise as well as my leadership skills over the next several years. One of the reasons I’m interested in working for a fast-growing startup company is that I’ll have the ability to wear many hats and collaborate with many different departments. I believe this experience will serve me well in achieving my ultimate goal of someday leading a marketing department.”
Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.