“I’m not particularly strong in social media marketing. For the first few years of my career, I focused entirely on email marketing. That’s still what I specialize in, which is why I applied for your Email Marketing Manager job. But I’ve realized it’s also helpful to understand the principles of social media marketing because some of the strategies that work there also work well in email. So I’ve started spending a couple hours a week of my own time studying and learning this new area, and it’s helped me a lot.”

Tip: Much like the previous question about motivation, employers might ask what you are passionate about to better understand what drives you and what you care most deeply about. This can both help them understand whether you are a good fit for the role and if it fits into your larger goals. To answer, select something you are genuinely passionate about, explain why you’re passionate about it, give examples of how you’ve pursued this passion and relate it back to the job.
“In my most recent position, I had recently been promoted to Supervisor, and was managing the department on my own right before the department closed. An employee was acting out and I confronted him in front of everybody. It made the situation worse and caused a lot of distraction for every employee on the floor. I failed to lead properly in this situation, and spoke to my manager the next day to discuss what I could have done differently. We both agreed that I should have handled this in-private with the employee, by asking them to step inside my office with me. If I had done this instead of reacting the way I did, the situation would have turned out much better. From that point onward, I am always conscious of whether a discussion with a team member should occur in public or behind closed doors, and it made me a better leader.”
"Choose an answer that shows that you can meet a stressful situation head-on in a productive, positive manner and let nothing stop you from accomplishing your goals," says McKee. A great approach is to talk through your go-to stress-reduction tactics (making the world's greatest to-do list, stopping to take 10 deep breaths), and then share an example of a stressful situation you navigated with ease.
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