“I’m not particularly strong in social media marketing. For the first few years of my career, I focused entirely on email marketing. That’s still what I specialize in, which is why I applied for your Email Marketing Manager job. But I’ve realized it’s also helpful to understand the principles of social media marketing because some of the strategies that work there also work well in email. So I’ve started spending a couple hours a week of my own time studying and learning this new area, and it’s helped me a lot.”
Tip: It’s easy to get hung up on figuring out your single most impressive accomplishment. Instead, think of a few achievements that showcase your work ethic and values. If you can, pick examples that also tie back to the job you’re applying for. The STAR method is a great tool to ensure you highlight not only your role but how you drove business results.
Tip: This might be one of the most important questions asked during the interview process because it allows you to explore any subject that hasn’t been addressed and shows the interviewer you’re excited about the role. By this point, you’ll likely have already covered most of the basics about the position and the company, so take time to ask the interviewer questions about their own experiences with the company and gain tips on how you can succeed if hired.
What your interviewer is really trying to do with this question—beyond identifying any major red flags—is to gauge your self-awareness and honesty. So, “I can't meet a deadline to save my life” is not an option—but neither is “Nothing! I'm perfect!” Strike a balance by thinking of something that you struggle with but that you’re working to improve. For example, maybe you’ve never been strong at public speaking, but you've recently volunteered to run meetings to help you be more comfortable when addressing a crowd.
Remember that employers hire workers to solve a problem, whether it’s boosting sales or streamlining processes or building a brand. Your goal when making your pitch is to show that you’re the best person to solve that problem. Interviewers ask questions about why you should be hired to measure how you qualify for the job and fit in with the company.
Here are the 50 most frequently-asked questions that are posed in interviews. Be prepared to go into some detail about your work history; you may also be asked behavioral or situational questions which require you to provide an anecdote about how you have handled a work challenge in the past or, alternatively, how you would approach a situation in the future.