You can start by reviewing the top 50 popular interview questions asked by employers, as well as the sample answers for each question on the list. Click through to the Best Answers links to get tips on what information you should include in your response - as well as what details to leave out. You can expect to hear at least one - and likely more - of these questions during your next job interview.
Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.