Example: “Making a meaningful difference in the lives of my patients and their families motivate me to strive for excellence in everything I do. I look forward to seeing their reaction when we get a positive outcome that will change their lives forever. Like the family of a young boy we treated last year. At eight years old, he had experienced rapid weight gain and signs of depression. His parents described him as a usually joyful child, but now he seemed disengaged and uninterested in his typical schedule. In the end, we determined that it was hypothyroidism which is, of course, controllable with medication. The boy is adjusting well to the treatment and has returned to his joyful self. That’s why I became a nurse and why I’m pursuing a position in pediatrics.”
Example: “I would say that as a security officer, I’m vigilant, proactive and committed to ensuring safe, secure, and orderly environments. In my last incident response rating, I received a 99% against the team average, which has been at around 97% over the past 3 years. I like to be thorough, documenting all incidents. I’m also a lifelong learner, always seeking out the latest security equipment and techniques to patrol buildings. I frequently make suggestions to management about security improvements and changes as my motivation comes from making a meaningful contribution.”
Content -- Employers want to know you feel you can fit in at the company quickly. That means not only deliverables in the job description, but also your fit with the company culture. You will likely have to do some homework to answer this one. You need to understand the reasons why others enjoy working there. Is it a great place to advance your skills, have great challenges to add to your resume, or will it allow you to grow as a professional?
They fired me because I had a different opinion than the director of the company. Nothing wrong with him—we just had a different philosophy of leadership, and how things should be done. Maybe he was right, maybe I was—only time will tell. But I do not want to live in the past. Now I am here, looking for a new challenge, and an opportunity to help your company to prosper.
Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.