Don’t give a memorized response. While it’s important to practice this pitch for a fluid delivery, don’t go crazy trying to memorize it. Rather, have a general idea of what you’re going to say and tailor it based on how the interview is going. For example, if an interviewer indicates that another quality or skill is more valuable to the organization, then you should be sure to work that into your response.
Example: “In my last role, I managed all social media content. I noticed other brands were experimenting with videos and seeing great engagement from their customers, so I asked my boss if we could do a low-budget test. She agreed, so I produced a video cheaply in-house that drove double the engagement we normally saw on our social channels. It also drove conversions, with 30% of viewers visiting to our website within a week of seeing the video.”
What They Want to Know: This question gives you an opportunity to show the interviewer what you know about the job and the company, so take time beforehand to thoroughly research the company, its products, services, culture and mission. Be specific about what makes you a good fit for this role, and mention aspects of the company and position that appeal to you most.
Here are the 50 most frequently-asked questions that are posed in interviews. Be prepared to go into some detail about your work history; you may also be asked behavioral or situational questions which require you to provide an anecdote about how you have handled a work challenge in the past or, alternatively, how you would approach a situation in the future.