Example: “I’m looking for an opportunity that gives me the ability to build closer, long-term relationships with clients. In my current role, the sales cycle is so short that I don’t spend as much time building a rapport with my customers as I’d like. Relationship-building is one of the reasons I chose a career in sales, and I look forward to working with a company where that’s a top priority.”
I’m someone who likes stability. My goal is to find a job that I can hold long term with a local company, becoming a valued employee as I gradually advance to positions of increasing authority and responsibility. I’m extremely interested in the teller job here at First Financial Credit Union because of your internal training program. My long-term goal is to eventually become a branch manager after I’ve proven my competencies in customer service and team leadership. 
DON’T say a number. Why? you have the least amount of leverage possible at this point, assuming you’re early in the interview process. You haven’t finished interviewing with them, they don’t know if you’re any good or if they even want to hire you. So you can’t command a high salary right now. If you go too low with your price, they’ll hold you to it later. Go too high? You’ll scare them off before they even know what you’re worth!

What Interview Questions to Ask?


Don’t give a memorized response. While it’s important to practice this pitch for a fluid delivery, don’t go crazy trying to memorize it. Rather, have a general idea of what you’re going to say and tailor it based on how the interview is going. For example, if an interviewer indicates that another quality or skill is more valuable to the organization, then you should be sure to work that into your response.

What Interview Questions Does Starbucks Ask?


If you are currently employed, you should be honest about the start date and show professionalism. You should tell them you would have to discuss a transition with your current company to see if they require a two-week notice (or some other timing). If you currently have a critical role, your potential new employer would expect a transition period.
Tip: If you’re applying for a public-facing role, an employer may ask this question to see how you think customers should be treated. A good answer will align with the company’s values, which you can glean through researching their customer service policy, understanding their products and clientele, and reflecting on your own experiences as a customer. Your answer can either come from the perspective of a customer or a customer service provider.

Questions to Ask a CEO in a Job Interview


I was very fortunate to be hired by ABC Company right out of college. They taught me a lot about digital marketing, and it’s been stimulating to work as a contributor to their creative teams. However, I’m ready for the next step. I’ve always been a leader—I was captain of the crew team in college, student body vice president, and I’ve served as team lead for most of our projects in FY 2019. I think I’m ready to move into management, but ABC Company already has very talented managers in place, and they won’t be leaving such a great employer anytime soon. I’ve completed supplemental management training courses during my time there, and I know I can hit the ground running as your next digital marketing manager. 

What Interview Questions Does Walmart Ask?


This is a common one at startups (and one of our personal favorites here at The Muse). Hiring managers want to know that you not only have some background on the company, but that you're able to think critically about it and come to the table with new ideas. So, come with new ideas! What new features would you love to see? How could the company increase conversions? How could customer service be improved? You don’t need to have the company’s four-year strategy figured out, but do share your thoughts, and more importantly, show how your interests and expertise would lend themselves to the job.
In asking this behavioral interview question, “your interviewer wants to get a sense of how you will respond to conflict. Anyone can seem nice and pleasant in a job interview, but what will happen if you’re hired and Gladys in Compliance starts getting in your face?” says Skillings. Again, you'll want to use the S-T-A-R method, being sure to focus on how you handled the situation professionally and productively, and ideally closing with a happy ending, like how you came to a resolution or compromise.
Answers to this question go one of two basic ways. Candidates try to show their incredible ambition (because that's what they think you want) by providing an extremely optimistic answer: "I want your job!" Or they try to show their humility (because that's what they think you want) by providing a meek, self-deprecating answer: "There are so many talented people here. I just want to do a great job and see where my talents take me."
Don't be thrown off by this question—just take a deep breath and explain to the hiring manager why you've made the career decisions you have. More importantly, give a few examples of how your past experience is transferrable to the new role. This doesn't have to be a direct connection; in fact, it's often more impressive when a candidate can make seemingly irrelevant experience seem very relevant to the role.

Interview Questions How to Improve Performance?


Example: “I would say that as a security officer, I’m vigilant, proactive and committed to ensuring safe, secure, and orderly environments. In my last incident response rating, I received a 99% against the team average, which has been at around 97% over the past 3 years. I like to be thorough, documenting all incidents. I’m also a lifelong learner, always seeking out the latest security equipment and techniques to patrol buildings. I frequently make suggestions to management about security improvements and changes as my motivation comes from making a meaningful contribution.”
I think the most difficult situation I face as a production manager is when I have to lay off staff, either because they aren’t doing their job properly or, even worse, because sales are down. When I can, I try to work with underperforming personnel to see if we can’t improve their efficiency. If not, then I hand them their pink slip and give them straightforward reasons for why they are being laid off. No one wants to be fired without an explanation. When this happens, I keep my tone polite and avoid using too many “you” statements; I absolutely do not want to cast shame on them. 
This is a toughie, but one you can be sure you'll be asked. Definitely keep things positive—you have nothing to gain by being negative about your past employers. Instead, frame things in a way that shows that you're eager to take on new opportunities and that the role you’re interviewing for is a better fit for you than your current or last position. For example, “I’d really love to be part of product development from beginning to end, and I know I’d have that opportunity here.” And if you were let go? Keep it simple: “Unfortunately, I was let go,” is a totally OK answer.
Example: “It was the first day of my boss’s two-week vacation and our agency’s highest-paying client threatened to leave because he didn’t feel he was getting the personalized service he was promised. I spent my lunch hour on the phone with him, talking through his concerns. We even brainstormed ideas for his next campaign. He was so grateful for the personal attention that he signed another six-month contract before my boss even returned from her trip.”
Everyone disagrees with the boss from time to time, but in asking this interview question, hiring managers want to know that you can do so in a productive, professional way. “You don’t want to tell the story about the time when you disagreed but your boss was being a jerk and you just gave in to keep the peace. And you don’t want to tell the one where you realized you were wrong,” says Peggy McKee of Career Confidential. “Tell the one where your actions made a positive difference on the outcome of the situation, whether it was a work-related outcome or a more effective and productive working relationship.”
Focus on them: In five years, you should have made a significant impact to the company’s bottom line. Think about how you can achieve this in the role you are interviewing for. In technology careers, advancing your skills is important, too. You should be able to share what areas you want to strengthen in the near term (but be careful that they are not areas of expertise that the company needs now).
Example: “As an experienced, service-oriented professional with more than a decade of experience working in boutique salons, I thrive on creating a welcoming environment for all clients and providing the highest quality skincare services. My specialized training and strong interpersonal skills have helped me become adept at developing long-term, trusted relationships that help to build a loyal client base. Some of my clients have been with me since the beginning—more than ten years now. These relationships are the reason I’m excited to go to work every day.”
What They Want to Know: This question gives you an opportunity to show the interviewer what you know about the job and the company, so take time beforehand to thoroughly research the company, its products, services, culture and mission. Be specific about what makes you a good fit for this role, and mention aspects of the company and position that appeal to you most.
Show how you will add value. For each qualification or strength that you’ve identified, think of a specific time where you used that trait to achieve something. Think about any other skills you may have that would add extra value, or any previous professional, personal or volunteer experiences that provide you with a unique perspective. Ultimately, this is your chance to tell the interviewer why you would be an invaluable employee.
What They Want to Know: This question gives you an opportunity to show the interviewer what you know about the job and the company, so take time beforehand to thoroughly research the company, its products, services, culture and mission. Be specific about what makes you a good fit for this role, and mention aspects of the company and position that appeal to you most.
Tip: Much like the previous question about motivation, employers might ask what you are passionate about to better understand what drives you and what you care most deeply about. This can both help them understand whether you are a good fit for the role and if it fits into your larger goals. To answer, select something you are genuinely passionate about, explain why you’re passionate about it, give examples of how you’ve pursued this passion and relate it back to the job.
Remember that employers hire workers to solve a problem, whether it’s boosting sales or streamlining processes or building a brand. Your goal when making your pitch is to show that you’re the best person to solve that problem. Interviewers ask questions about why you should be hired to measure how you qualify for the job and fit in with the company.
Employees who love their jobs naturally recommend their company to their friends and peers. The same is true for people in leadership positions -- people naturally try to bring on board talented people they previously worked with. They've built relationships, developed trust, and shown a level of competence that made someone go out of their way to follow them to a new organization.

a Job Applicant Should Not Ask Questions During an Interview


The #1 rule of answering this question is doing your research on what you should be paid by using sites like Payscale and Glassdoor. You’ll likely come up with a range, and we recommend stating the highest number in that range that applies, based on your experience, education, and skills. Then, make sure the hiring manager knows that you're flexible. You're communicating that you know your skills are valuable, but that you want the job and are willing to negotiate.

Interview Questions How to Handle Conflict?


Depending on what's more important for the the role, you'll want to choose an example that showcases your project management skills (spearheading a project from end to end, juggling multiple moving parts) or one that shows your ability to confidently and effectively rally a team. And remember: “The best stories include enough detail to be believable and memorable,” says Skillings. “Show how you were a leader in this situation and how it represents your overall leadership experience and potential.”

Job Interview Questions for Employers


Show how you will add value. For each qualification or strength that you’ve identified, think of a specific time where you used that trait to achieve something. Think about any other skills you may have that would add extra value, or any previous professional, personal or volunteer experiences that provide you with a unique perspective. Ultimately, this is your chance to tell the interviewer why you would be an invaluable employee.
Example: “I would say that as a security officer, I’m vigilant, proactive and committed to ensuring safe, secure, and orderly environments. In my last incident response rating, I received a 99% against the team average, which has been at around 97% over the past 3 years. I like to be thorough, documenting all incidents. I’m also a lifelong learner, always seeking out the latest security equipment and techniques to patrol buildings. I frequently make suggestions to management about security improvements and changes as my motivation comes from making a meaningful contribution.”

Interview Questions How Do You Learn?


Depending on what's more important for the the role, you'll want to choose an example that showcases your project management skills (spearheading a project from end to end, juggling multiple moving parts) or one that shows your ability to confidently and effectively rally a team. And remember: “The best stories include enough detail to be believable and memorable,” says Skillings. “Show how you were a leader in this situation and how it represents your overall leadership experience and potential.”
The #1 rule of answering this question is doing your research on what you should be paid by using sites like Payscale and Glassdoor. You’ll likely come up with a range, and we recommend stating the highest number in that range that applies, based on your experience, education, and skills. Then, make sure the hiring manager knows that you're flexible. You're communicating that you know your skills are valuable, but that you want the job and are willing to negotiate.
My greatest weakness used to be procrastination. Friends who knew my work style would tease me, saying, “Panic precipitates performance.” In college, I was the person who pulled all-nighters to finish their essay right before deadline. This isn’t as irresponsible as it sounds—from the moment I’m assigned a project, I’m thinking about it. Most of my first and second drafts get composed mentally, so it’s only a matter of writing down the final draft. And, since I have an excellent command of grammar, I don’t have to spend much time proofreading or revising.
Being a good team player is expected, too. But what does this really mean? Getting along with everyone? That’s not hard to do if you’re a nice person. Pulling your weight in the office? Again, expected. What have you done, beyond your job description, that saved the team from a disaster or helped them make an impossible deadline? Have you won an award for this?

Tell a story. Take your qualification and share a brief story that illustrates how you’ve effectively used it in a previous work experience. Begin by discussing what you believe the employer is looking for, and then explain, using your qualification and your anecdote, how you fulfill that need. Your answer should be no more than one to two minutes long.
The #1 rule of answering this question is doing your research on what you should be paid by using sites like Payscale and Glassdoor. You’ll likely come up with a range, and we recommend stating the highest number in that range that applies, based on your experience, education, and skills. Then, make sure the hiring manager knows that you're flexible. You're communicating that you know your skills are valuable, but that you want the job and are willing to negotiate.
Even so, don't be tempted to fib and claim to enjoy hobbies you don't. Focus on activities that indicate some sort of growth: skills you're trying to learn, goals you're trying to accomplish. Weave those in with personal details. For example, "I'm raising a family, so a lot of my time is focused on that, but I'm using my commute time to learn Spanish."

This is a tough question to answer without dipping into platitudes. Try sharing leadership examples instead. Say, "The best way for me to answer that is to give you a few examples of leadership challenges I've faced," and then share situations where you dealt with a problem, motivated a team, worked through a crisis. Explain what you did and that will give the interviewer a great sense of how you lead.

What Interview Questions Are Illegal?


Answers to this question go one of two basic ways. Candidates try to show their incredible ambition (because that's what they think you want) by providing an extremely optimistic answer: "I want your job!" Or they try to show their humility (because that's what they think you want) by providing a meek, self-deprecating answer: "There are so many talented people here. I just want to do a great job and see where my talents take me."
Tip: It’s easy to get hung up on figuring out your single most impressive accomplishment. Instead, think of a few achievements that showcase your work ethic and values. If you can, pick examples that also tie back to the job you’re applying for. The STAR method is a great tool to ensure you highlight not only your role but how you drove business results. 

Tip: Much like the previous question about motivation, employers might ask what you are passionate about to better understand what drives you and what you care most deeply about. This can both help them understand whether you are a good fit for the role and if it fits into your larger goals. To answer, select something you are genuinely passionate about, explain why you’re passionate about it, give examples of how you’ve pursued this passion and relate it back to the job.


Follow up after the interview. After every job interview, take the time to send a thank you note or email message sharing your appreciation for the time the interviewer spent with you, and reiterating your interest in the job. If there was something you wish you had said during the interview, but didn’t get a chance to, this is a good opportunity to mention it
Of course, if you have an issue that is very important to you that could be a deal-breaker (like company culture), you can mention it. Just be prepared for them to take one extreme or the other. For example, maybe you only want to work for companies that buy from vendors in your home country. The hiring manager will let you know if their company does this. And if they don’t, I guess the interview is over.

“I’ve heard great things about the work environment here from a few colleagues. And when I saw this job posting, it seemed to match my skills very closely. For example, I saw on the job description that you need somebody who’s an expert in Java programming. This is what I focused on in both of my previous positions, and was even the focus of my academic work before graduating university. I consider myself an expert in Java and it’s a skill I hope to continue specializing in.”
Example: “What I liked most about my last position the ability contribute in a collaborative way with other teams. Each team member was encouraged to bring new ideas to the project which were respectfully considered by all. For example, we once worked with a client who was relying on us to solve a critical issue. Our team met to discuss the situation. After I recommended a plan to resolve the issue, we took time considering the pros and the cons of the solution, building on how to make the idea better and more comprehensive. When we implemented it, it worked better and faster than everyone expected. The client was very pleased.”
Example: “It was the first day of my boss’s two-week vacation and our agency’s highest-paying client threatened to leave because he didn’t feel he was getting the personalized service he was promised. I spent my lunch hour on the phone with him, talking through his concerns. We even brainstormed ideas for his next campaign. He was so grateful for the personal attention that he signed another six-month contract before my boss even returned from her trip.”
Depending on what's more important for the the role, you'll want to choose an example that showcases your project management skills (spearheading a project from end to end, juggling multiple moving parts) or one that shows your ability to confidently and effectively rally a team. And remember: “The best stories include enough detail to be believable and memorable,” says Skillings. “Show how you were a leader in this situation and how it represents your overall leadership experience and potential.”

Sample Job Interview Questions


Example: “I would like to continue developing my marketing expertise as well as my leadership skills over the next several years. One of the reasons I’m interested in working for a fast-growing startup company is that I’ll have the ability to wear many hats and collaborate with many different departments. I believe this experience will serve me well in achieving my ultimate goal of someday leading a marketing department.”
Tell a story. Take your qualification and share a brief story that illustrates how you’ve effectively used it in a previous work experience. Begin by discussing what you believe the employer is looking for, and then explain, using your qualification and your anecdote, how you fulfill that need. Your answer should be no more than one to two minutes long.
If you’re unsure of where to start, review how to match your qualifications to a job. Don’t forget to think beyond the job description and consider which of your skills and accomplishments make you a better candidate than the competition. For example, maybe you have an additional certification that makes you more knowledgeable about the company’s product than the typical salesperson. When you’re honing your pitch, remember to be positive and to reiterate your interest in the company and the position.
They fired me because I had a different opinion than the director of the company. Nothing wrong with him—we just had a different philosophy of leadership, and how things should be done. Maybe he was right, maybe I was—only time will tell. But I do not want to live in the past. Now I am here, looking for a new challenge, and an opportunity to help your company to prosper.

What Interview Questions Does Amazon Ask?


The #1 rule of answering this question is doing your research on what you should be paid by using sites like Payscale and Glassdoor. You’ll likely come up with a range, and we recommend stating the highest number in that range that applies, based on your experience, education, and skills. Then, make sure the hiring manager knows that you're flexible. You're communicating that you know your skills are valuable, but that you want the job and are willing to negotiate.

Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.
You describe in the job listing that you are looking for a special education assistant teacher with an abundance of patience and compassion. Having served as a tutor at a summer school for dyslexic children for the past two years, I have developed my ability to be extremely patient while still achieving academic gains with my students. My experience teaching phonics to children aged 6 to 18 has taught me strategies for working with children of all ages and abilities, always with a smile.
Construction design is in my blood—both my dad and my grandad were home builders who owned their own construction firm. From the time I entered college, I knew that I wanted my architecture career to be focused on sustainable, green design practices, so I earned my certification as a LEED Accredited Professional. Greenways Construction is the most respected sustainable design firm in Texas. I’ve been following reports of your LEED Certified projects in Journal of Green Engineering, and I wrote my capstone project on the energy modeling you pioneered for the ACME Business Park and the ABC Tech campus. Working here really would be my dream job, since your mission aligns perfectly with my goals as a sustainability specialist.
When they ask “how did you hear about the position?”, the interviewer just wants to know if you’ve taken the time to research the company and if you have a genuine reason for wanting to talk with them. Mention a product, a mission statement on the website, a reputation for talented employees, or whatever else seems applicable to that specific company. Come up with a great reason. Don’t make it seem like they’re just one company among many. Or that you’re sending your resume out to them for no particular reason other than wanting a job.
Tip: It’s easy to get hung up on figuring out your single most impressive accomplishment. Instead, think of a few achievements that showcase your work ethic and values. If you can, pick examples that also tie back to the job you’re applying for. The STAR method is a great tool to ensure you highlight not only your role but how you drove business results. 

Tip: Interviewers often ask this question as a way to determine whether or not you took time to research the company and to learn why you see yourself as a good fit. The best way to prepare for this question is to do your homework and learn about the products, services, mission, history and culture of this workplace. In your answer, mention the aspects of the company that appeals to you and align with your career goals. Explain why you’re looking for these things in an employer.
You can start by reviewing the top 50 popular interview questions asked by employers, as well as the sample answers for each question on the list. Click through to the Best Answers links to get tips on what information you should include in your response - as well as what details to leave out. You can expect to hear at least one - and likely more - of these questions during your next job interview.

Which Interview Questions to Ask?


“I’ve heard great things about the work environment here from a few colleagues. And when I saw this job posting, it seemed to match my skills very closely. For example, I saw on the job description that you need somebody who’s an expert in Java programming. This is what I focused on in both of my previous positions, and was even the focus of my academic work before graduating university. I consider myself an expert in Java and it’s a skill I hope to continue specializing in.”

Interview Questions What Is Your Weakness?


When answering this question, interview coach Pamela Skillings recommends being accurate (share your true strengths, not those you think the interviewer wants to hear); relevant (choose your strengths that are most targeted to this particular position); and specific (for example, instead of “people skills,” choose “persuasive communication” or “relationship building”). Then, follow up with an example of how you've demonstrated these traits in a professional setting.

Interview Questions How to Answer?


Example: “In my last role, I managed all social media content. I noticed other brands were experimenting with videos and seeing great engagement from their customers, so I asked my boss if we could do a low-budget test. She agreed, so I produced a video cheaply in-house that drove double the engagement we normally saw on our social channels. It also drove conversions, with 30% of viewers visiting to our website within a week of seeing the video.”
“I’ve heard great things about the work environment here from a few colleagues. And when I saw this job posting, it seemed to match my skills very closely. For example, I saw on the job description that you need somebody who’s an expert in Java programming. This is what I focused on in both of my previous positions, and was even the focus of my academic work before graduating university. I consider myself an expert in Java and it’s a skill I hope to continue specializing in.”
What They Want to Know: Another typical question interviewers will ask is about your weaknesses. Do your best to frame your answers around positive aspects of your skills and abilities as an employee, turning seeming “weaknesses” into strengths. You can also share examples of skills you have improved, providing specific instances of how you have recognized a weakness and taken steps to correct it.
“I’ve been actively searching for jobs since graduating with my Nursing degree. I’m interested in intensive care and emergency medicine and I’ve seen your hospital mentioned as having one of the best ER’s in the region. I thought the job description matched up well with my background, and saw some of my personal strengths mentioned, like multitasking and being able to thrive in a fast paced environment, so I’d love to begin my career here.”
Whenever possible, you should speak about your achievements from the perspective of an employer (helping them to find new customers, helping them to improve their reputation, building good atmosphere on the workplace, earning more money, etc), rather than achievements from your own perspective (getting promoted, earning a degree or certification, etc).
DON’T say a number. Why? you have the least amount of leverage possible at this point, assuming you’re early in the interview process. You haven’t finished interviewing with them, they don’t know if you’re any good or if they even want to hire you. So you can’t command a high salary right now. If you go too low with your price, they’ll hold you to it later. Go too high? You’ll scare them off before they even know what you’re worth!

What Interview Questions to Ask?


Example: “What I liked most about my last position the ability contribute in a collaborative way with other teams. Each team member was encouraged to bring new ideas to the project which were respectfully considered by all. For example, we once worked with a client who was relying on us to solve a critical issue. Our team met to discuss the situation. After I recommended a plan to resolve the issue, we took time considering the pros and the cons of the solution, building on how to make the idea better and more comprehensive. When we implemented it, it worked better and faster than everyone expected. The client was very pleased.”

Job Interview Questions to Prepare for


Example: “In my last role, I managed all social media content. I noticed other brands were experimenting with videos and seeing great engagement from their customers, so I asked my boss if we could do a low-budget test. She agreed, so I produced a video cheaply in-house that drove double the engagement we normally saw on our social channels. It also drove conversions, with 30% of viewers visiting to our website within a week of seeing the video.”

Job Interview Weakness Question


This is a tough question to answer without dipping into platitudes. Try sharing leadership examples instead. Say, "The best way for me to answer that is to give you a few examples of leadership challenges I've faced," and then share situations where you dealt with a problem, motivated a team, worked through a crisis. Explain what you did and that will give the interviewer a great sense of how you lead.

How Interview Questions and Answers?


You don't need to memorize an answer, but do take the time to consider how you'll respond. The more you prepare, the more confident you'll feel during a job interview. When you're not sure what to expect during an interview, also take time to review this refresher on how job interviews work, and these tips on how to prepare to ace your job interview.
I think the most difficult situation I face as a production manager is when I have to lay off staff, either because they aren’t doing their job properly or, even worse, because sales are down. When I can, I try to work with underperforming personnel to see if we can’t improve their efficiency. If not, then I hand them their pink slip and give them straightforward reasons for why they are being laid off. No one wants to be fired without an explanation. When this happens, I keep my tone polite and avoid using too many “you” statements; I absolutely do not want to cast shame on them. 
Job-Hunt's Working with Recruiters Expert Jeff Lipschultz is a 20+ year veteran in management, hiring, and recruiting of all types of business and technical professionals. He has worked in industries ranging from telecom to transportation to dotcom. Jeff is a founding partner of A-List Solutions, a Dallas-based recruiting and employment consulting company. Learn more about him through his company site alistsolutions.com. Follow Jeff on LinkedIn and on Twitter (@JLipschultz).
You can start by reviewing the top 50 popular interview questions asked by employers, as well as the sample answers for each question on the list. Click through to the Best Answers links to get tips on what information you should include in your response - as well as what details to leave out. You can expect to hear at least one - and likely more - of these questions during your next job interview.

"Choose an answer that shows that you can meet a stressful situation head-on in a productive, positive manner and let nothing stop you from accomplishing your goals," says McKee. A great approach is to talk through your go-to stress-reduction tactics (making the world's greatest to-do list, stopping to take 10 deep breaths), and then share an example of a stressful situation you navigated with ease.


Tip: It’s easy to get hung up on figuring out your single most impressive accomplishment. Instead, think of a few achievements that showcase your work ethic and values. If you can, pick examples that also tie back to the job you’re applying for. The STAR method is a great tool to ensure you highlight not only your role but how you drove business results. 
Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.
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