“I’m not particularly strong in social media marketing. For the first few years of my career, I focused entirely on email marketing. That’s still what I specialize in, which is why I applied for your Email Marketing Manager job. But I’ve realized it’s also helpful to understand the principles of social media marketing because some of the strategies that work there also work well in email. So I’ve started spending a couple hours a week of my own time studying and learning this new area, and it’s helped me a lot.”
Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.
This is a tough question to answer without dipping into platitudes. Try sharing leadership examples instead. Say, "The best way for me to answer that is to give you a few examples of leadership challenges I've faced," and then share situations where you dealt with a problem, motivated a team, worked through a crisis. Explain what you did and that will give the interviewer a great sense of how you lead.
Tip: It’s easy to get hung up on figuring out your single most impressive accomplishment. Instead, think of a few achievements that showcase your work ethic and values. If you can, pick examples that also tie back to the job you’re applying for. The STAR method is a great tool to ensure you highlight not only your role but how you drove business results.
Frequently Asked Questions in a Job Interview
I think the most difficult situation I face as a production manager is when I have to lay off staff, either because they aren’t doing their job properly or, even worse, because sales are down. When I can, I try to work with underperforming personnel to see if we can’t improve their efficiency. If not, then I hand them their pink slip and give them straightforward reasons for why they are being laid off. No one wants to be fired without an explanation. When this happens, I keep my tone polite and avoid using too many “you” statements; I absolutely do not want to cast shame on them.
"Choose an answer that shows that you can meet a stressful situation head-on in a productive, positive manner and let nothing stop you from accomplishing your goals," says McKee. A great approach is to talk through your go-to stress-reduction tactics (making the world's greatest to-do list, stopping to take 10 deep breaths), and then share an example of a stressful situation you navigated with ease.