I think the most difficult situation I face as a production manager is when I have to lay off staff, either because they aren’t doing their job properly or, even worse, because sales are down. When I can, I try to work with underperforming personnel to see if we can’t improve their efficiency. If not, then I hand them their pink slip and give them straightforward reasons for why they are being laid off. No one wants to be fired without an explanation. When this happens, I keep my tone polite and avoid using too many “you” statements; I absolutely do not want to cast shame on them. 
If you’re unsure of where to start, review how to match your qualifications to a job. Don’t forget to think beyond the job description and consider which of your skills and accomplishments make you a better candidate than the competition. For example, maybe you have an additional certification that makes you more knowledgeable about the company’s product than the typical salesperson. When you’re honing your pitch, remember to be positive and to reiterate your interest in the company and the position.
When they ask “how did you hear about the position?”, the interviewer just wants to know if you’ve taken the time to research the company and if you have a genuine reason for wanting to talk with them. Mention a product, a mission statement on the website, a reputation for talented employees, or whatever else seems applicable to that specific company. Come up with a great reason. Don’t make it seem like they’re just one company among many. Or that you’re sending your resume out to them for no particular reason other than wanting a job.
Construction design is in my blood—both my dad and my grandad were home builders who owned their own construction firm. From the time I entered college, I knew that I wanted my architecture career to be focused on sustainable, green design practices, so I earned my certification as a LEED Accredited Professional. Greenways Construction is the most respected sustainable design firm in Texas. I’ve been following reports of your LEED Certified projects in Journal of Green Engineering, and I wrote my capstone project on the energy modeling you pioneered for the ACME Business Park and the ABC Tech campus. Working here really would be my dream job, since your mission aligns perfectly with my goals as a sustainability specialist.
Nothing says “hire me” better than a track record of achieving amazing results in past jobs, so don't be shy when answering this interview question! A great way to do so is by using the S-T-A-R method: Set up the situation and the task that you were required to complete to provide the interviewer with background context (e.g., “In my last job as a junior analyst, it was my role to manage the invoicing process”), but spend the bulk of your time describing what you actually did (the action) and what you achieved (the result). For example, “In one month, I streamlined the process, which saved my group 10 person-hours each month and reduced errors on invoices by 25%.”
Example: “It was the first day of my boss’s two-week vacation and our agency’s highest-paying client threatened to leave because he didn’t feel he was getting the personalized service he was promised. I spent my lunch hour on the phone with him, talking through his concerns. We even brainstormed ideas for his next campaign. He was so grateful for the personal attention that he signed another six-month contract before my boss even returned from her trip.”
Tip: Like the previous question, hiring managers often include this question to make sure you understand the role and give you an opportunity to highlight your relevant skills. In addition to thoroughly reading the job description, it can be helpful to compare the role requirements against your skills and experience. Choose a few things you particularly enjoy or excel at, and focus on those in your answer.
Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.