Example: “I’m looking for an opportunity that gives me the ability to build closer, long-term relationships with clients. In my current role, the sales cycle is so short that I don’t spend as much time building a rapport with my customers as I’d like. Relationship-building is one of the reasons I chose a career in sales, and I look forward to working with a company where that’s a top priority.”
Example: “I would say that as a security officer, I’m vigilant, proactive and committed to ensuring safe, secure, and orderly environments. In my last incident response rating, I received a 99% against the team average, which has been at around 97% over the past 3 years. I like to be thorough, documenting all incidents. I’m also a lifelong learner, always seeking out the latest security equipment and techniques to patrol buildings. I frequently make suggestions to management about security improvements and changes as my motivation comes from making a meaningful contribution.” When they ask “how did you hear about the position?”, the interviewer just wants to know if you’ve taken the time to research the company and if you have a genuine reason for wanting to talk with them. Mention a product, a mission statement on the website, a reputation for talented employees, or whatever else seems applicable to that specific company. Come up with a great reason. Don’t make it seem like they’re just one company among many. Or that you’re sending your resume out to them for no particular reason other than wanting a job. Laid off is not fired: If you were part of a layoff, this is different from being fired. It was likely a financial decision by management, and you were part of a group that was targeted as part of budget cuts. Layoffs are typically not personal -- they are just business. Hiring managers know this (and likely have been involved in one at some point in their careers).
Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.