Tip: This might be one of the most important questions asked during the interview process because it allows you to explore any subject that hasn’t been addressed and shows the interviewer you’re excited about the role. By this point, you’ll likely have already covered most of the basics about the position and the company, so take time to ask the interviewer questions about their own experiences with the company and gain tips on how you can succeed if hired.
Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.