Example: “As an experienced, service-oriented professional with more than a decade of experience working in boutique salons, I thrive on creating a welcoming environment for all clients and providing the highest quality skincare services. My specialized training and strong interpersonal skills have helped me become adept at developing long-term, trusted relationships that help to build a loyal client base. Some of my clients have been with me since the beginning—more than ten years now. These relationships are the reason I’m excited to go to work every day.”
I am Mario, 25 years old, and I have just finished my Masters in Economy. I enjoy team work, and I am looking for my first job, ideally in a big company. I want to learn, and meet like-minded people in work. In my free time I like to run, read, and meet with friends. I try to have positive outlook of life, and take everything that comes my way as an opportunity to become a better person. Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.