Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.
You won't be asked a hundred questions at a job interview, but it's completely understandable if you feel overwhelmed looking at this list. Just know this: Nobody expects you to have all the answers—that's what the experts at Monster are for. Still have questions about the hiring process? Join Monster today. As a member, you'll get career advice and useful tips sent directly to your inbox. From resume-writing checklists to lists of companies hiring to how to get promoted, Monster will help you plot an awesome career path, one step at a time. 
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