Don’t give a memorized response. While it’s important to practice this pitch for a fluid delivery, don’t go crazy trying to memorize it. Rather, have a general idea of what you’re going to say and tailor it based on how the interview is going. For example, if an interviewer indicates that another quality or skill is more valuable to the organization, then you should be sure to work that into your response.
In asking this behavioral interview question, “your interviewer wants to get a sense of how you will respond to conflict. Anyone can seem nice and pleasant in a job interview, but what will happen if you’re hired and Gladys in Compliance starts getting in your face?” says Skillings. Again, you'll want to use the S-T-A-R method, being sure to focus on how you handled the situation professionally and productively, and ideally closing with a happy ending, like how you came to a resolution or compromise.

Interview Questions What Are Your Strengths?

Keep your response short and focused. You want your answer to be brief. Select one or two specific qualities from the list you created to emphasize in your “sales pitch.” If you aren’t sure how to decide which to include, take another look at the job description and use your analytical skills to determine which qualifications would add the greatest business value.
Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.