Again, companies want to hire people who are passionate about the job, so you should have a great answer about why you want the position. (And if you don't? You probably should apply elsewhere.) First, identify a couple of key factors that make the role a great fit for you (e.g., “I love customer support because I love the constant human interaction and the satisfaction that comes from helping someone solve a problem"), then share why you love the company (e.g., “I’ve always been passionate about education, and I think you guys are doing great things, so I want to be a part of it”).
What Interview Questions Should I Prepare for?
Don't be thrown off by this question—just take a deep breath and explain to the hiring manager why you've made the career decisions you have. More importantly, give a few examples of how your past experience is transferrable to the new role. This doesn't have to be a direct connection; in fact, it's often more impressive when a candidate can make seemingly irrelevant experience seem very relevant to the role.
Follow up after the interview. After every job interview, take the time to send a thank you note or email message sharing your appreciation for the time the interviewer spent with you, and reiterating your interest in the job. If there was something you wish you had said during the interview, but didn’t get a chance to, this is a good opportunity to mention it
If you were unemployed for a period of time, be direct and to the point about what you’ve been up to (and hopefully, that’s a litany of impressive volunteer and other mind-enriching activities, like blogging or taking classes). Then, steer the conversation toward how you will do the job and contribute to the organization: “I decided to take a break at the time, but today I’m ready to contribute to this organization in the following ways.”
Example: “It was the first day of my boss’s two-week vacation and our agency’s highest-paying client threatened to leave because he didn’t feel he was getting the personalized service he was promised. I spent my lunch hour on the phone with him, talking through his concerns. We even brainstormed ideas for his next campaign. He was so grateful for the personal attention that he signed another six-month contract before my boss even returned from her trip.”
Based on what you’ve said and from the research I’ve done, your company is looking for an administrative assistant who is both strong in interpersonal skills and in tech skills. I believe my experience aligns well with that and makes me a great fit. I'm an effective communicator who is skilled in giving oral presentations, speaking on the phone, and communicating via email. I'm also fluent in a number of relevant software programs, including content management systems and spreadsheet suites. I’d really love to bring my diverse skill set to your company.
I think the most difficult situation I face as a production manager is when I have to lay off staff, either because they aren’t doing their job properly or, even worse, because sales are down. When I can, I try to work with underperforming personnel to see if we can’t improve their efficiency. If not, then I hand them their pink slip and give them straightforward reasons for why they are being laid off. No one wants to be fired without an explanation. When this happens, I keep my tone polite and avoid using too many “you” statements; I absolutely do not want to cast shame on them.
Example: “In my experience, good customer service involves taking responsibility when something goes wrong and doing what you can to make it right. For example, on a recent flight, I had pre-ordered my meal only to discover they didn’t stock enough of my dish. Instead of simply stating the facts, the flight attendant apologized sincerely and offered me a free drink or premium snack. To me, this apology went a long way in smoothing things over. The freebie was an added bonus that made me feel valued as a customer and choose the same airline for my next flight.”
“In my most recent position, I had recently been promoted to Supervisor, and was managing the department on my own right before the department closed. An employee was acting out and I confronted him in front of everybody. It made the situation worse and caused a lot of distraction for every employee on the floor. I failed to lead properly in this situation, and spoke to my manager the next day to discuss what I could have done differently. We both agreed that I should have handled this in-private with the employee, by asking them to step inside my office with me. If I had done this instead of reacting the way I did, the situation would have turned out much better. From that point onward, I am always conscious of whether a discussion with a team member should occur in public or behind closed doors, and it made me a better leader.”
Example: “What makes me unique is my experience of having spent four years in retail. Because I’ve had first-hand experience fielding shoppers’ questions, feedback and complaints, I know what customers want. I know what it takes to create a positive consumer experience because I’ve had that direct interaction, working directly with consumers in person.”
Tip: Much like the previous question about motivation, employers might ask what you are passionate about to better understand what drives you and what you care most deeply about. This can both help them understand whether you are a good fit for the role and if it fits into your larger goals. To answer, select something you are genuinely passionate about, explain why you’re passionate about it, give examples of how you’ve pursued this passion and relate it back to the job.
Companies ask this for a number of reasons, from wanting to see what the competition is for you to sniffing out whether you're serious about the industry. “Often the best approach is to mention that you are exploring a number of other similar options in the company's industry,” says job search expert Alison Doyle. “It can be helpful to mention that a common characteristic of all the jobs you are applying to is the opportunity to apply some critical abilities and skills that you possess. For example, you might say 'I am applying for several positions with IT consulting firms where I can analyze client needs and translate them to development teams in order to find solutions to technology problems.'”
Remember that employers hire workers to solve a problem, whether it’s boosting sales or streamlining processes or building a brand. Your goal when making your pitch is to show that you’re the best person to solve that problem. Interviewers ask questions about why you should be hired to measure how you qualify for the job and fit in with the company.
I was very fortunate to be hired by ABC Company right out of college. They taught me a lot about digital marketing, and it’s been stimulating to work as a contributor to their creative teams. However, I’m ready for the next step. I’ve always been a leader—I was captain of the crew team in college, student body vice president, and I’ve served as team lead for most of our projects in FY 2019. I think I’m ready to move into management, but ABC Company already has very talented managers in place, and they won’t be leaving such a great employer anytime soon. I’ve completed supplemental management training courses during my time there, and I know I can hit the ground running as your next digital marketing manager.