Tip: It can feel awkward to discuss your weaknesses in an environment where you’re expected to focus on your accomplishments. However, when answered correctly, sharing your weaknesses can show that you are self-aware and want to continuously get better at your job—traits that are extremely attractive to many employers. Remember to start with the weakness and then discuss the measures you’ve taken to improve. This way, you’re finishing your answer on a positive note.
Marketing Job Interview Questions
First of all, don’t feel overwhelmed by the process. We’re going to start by matching your qualifications to the job requirements, brainstorming how these qualifications play out in real life, and then reviewing what makes you stand out as a candidate. Jot down notes as you go through each step. Then we’ll work to combine them into a concise answer.
Laid off is not fired: If you were part of a layoff, this is different from being fired. It was likely a financial decision by management, and you were part of a group that was targeted as part of budget cuts. Layoffs are typically not personal -- they are just business. Hiring managers know this (and likely have been involved in one at some point in their careers).
Interview Questions What Are Your Goals?
You won't be asked a hundred questions at a job interview, but it's completely understandable if you feel overwhelmed looking at this list. Just know this: Nobody expects you to have all the answers—that's what the experts at Monster are for. Still have questions about the hiring process? Join Monster today. As a member, you'll get career advice and useful tips sent directly to your inbox. From resume-writing checklists to lists of companies hiring to how to get promoted, Monster will help you plot an awesome career path, one step at a time.
Example: “I’m able to stay calm when I focus on the bigger picture and break down my projects into smaller tasks. What is the ultimate goal I’m trying to achieve? From there, I make a list of action items with reasonable deadlines. Even if the big project is due tomorrow, I ask myself, ‘What’s something I can tackle in the next 30 minutes?’ Before I know it, I’ve made significant progress and that impossible project doesn’t seem so impossible.”
Keep it positive. Always try to put a positive slant on your responses to questions. It’s better to give the impression that you’re more motivated by the possibility of new opportunities than by trying to escape a bad situation. In addition, it’s important to avoid bashing your current organization, colleagues or supervisor. An employer is not likely to want to bring on someone who talks negatively about a company.
Of course, if you have an issue that is very important to you that could be a deal-breaker (like company culture), you can mention it. Just be prepared for them to take one extreme or the other. For example, maybe you only want to work for companies that buy from vendors in your home country. The hiring manager will let you know if their company does this. And if they don’t, I guess the interview is over.
This is a toughie, but one you can be sure you'll be asked. Definitely keep things positive—you have nothing to gain by being negative about your past employers. Instead, frame things in a way that shows that you're eager to take on new opportunities and that the role you’re interviewing for is a better fit for you than your current or last position. For example, “I’d really love to be part of product development from beginning to end, and I know I’d have that opportunity here.” And if you were let go? Keep it simple: “Unfortunately, I was let go,” is a totally OK answer.
“I’m not particularly strong in social media marketing. For the first few years of my career, I focused entirely on email marketing. That’s still what I specialize in, which is why I applied for your Email Marketing Manager job. But I’ve realized it’s also helpful to understand the principles of social media marketing because some of the strategies that work there also work well in email. So I’ve started spending a couple hours a week of my own time studying and learning this new area, and it’s helped me a lot.”
Based on what you’ve said and from the research I’ve done, your company is looking for an administrative assistant who is both strong in interpersonal skills and in tech skills. I believe my experience aligns well with that and makes me a great fit. I'm an effective communicator who is skilled in giving oral presentations, speaking on the phone, and communicating via email. I'm also fluent in a number of relevant software programs, including content management systems and spreadsheet suites. I’d really love to bring my diverse skill set to your company.
Tell a story. Take your qualification and share a brief story that illustrates how you’ve effectively used it in a previous work experience. Begin by discussing what you believe the employer is looking for, and then explain, using your qualification and your anecdote, how you fulfill that need. Your answer should be no more than one to two minutes long.
Example: “I’m a natural problem-solver. I find it rewarding to dig deep and uncover solutions to challenges—it’s like solving a puzzle. It’s something I’ve always excelled at, and something I enjoy. Much of product development is about finding innovative solutions to challenging issues, which is what drew me to this career path in the first place.”
Example: “I would like to continue developing my marketing expertise as well as my leadership skills over the next several years. One of the reasons I’m interested in working for a fast-growing startup company is that I’ll have the ability to wear many hats and collaborate with many different departments. I believe this experience will serve me well in achieving my ultimate goal of someday leading a marketing department.”
Interviewers ask personal questions in an interview to “see if candidates will fit in with the culture [and] give them the opportunity to open up and display their personality, too,” says longtime hiring manager Mitch Fortner. “In other words, if someone asks about your hobbies outside of work, it’s totally OK to open up and share what really makes you tick. (Do keep it semi-professional, though: Saying you like to have a few beers at the local hot spot on Saturday night is fine. Telling them that Monday is usually a rough day for you because you’re always hungover is not.)”
Example: “I would say that as a security officer, I’m vigilant, proactive and committed to ensuring safe, secure, and orderly environments. In my last incident response rating, I received a 99% against the team average, which has been at around 97% over the past 3 years. I like to be thorough, documenting all incidents. I’m also a lifelong learner, always seeking out the latest security equipment and techniques to patrol buildings. I frequently make suggestions to management about security improvements and changes as my motivation comes from making a meaningful contribution.”