You should hire me because my experience is almost perfectly aligned with the requirements you asked for in your job listing. I have seven years’ progressive experience in the hospitality industry, advancing from my initial role as a front desk associate with Excalibur Resort and Spa to my current position there as a concierge. I’m well-versed in providing world-class customer service to an upscale clientele, and I pride myself on my ability to quickly resolve problems so that our guests enjoy their time with us.
Any candidate can read and regurgitate the company’s “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission—they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I’m personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.